iMaxX

Industry

Healthcare, Fintech

Service

Lead Product Design

Client

OrthoFi

Date

2024

I led design end to end for iMaxX, OrthoFi's insurance optimization tool. It turns hundreds of carrier billing rules into guidance treatment coordinators use live with patients.

I set the approach with engineering and product, built internal tooling so ops could manage rules without engineers, and redesigned the coordinator workflow, validated through alpha sessions with real users.

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