iMaxX
Industry
Healthcare, Fintech
Service
Lead Product Design
Client
OrthoFi
Date
2024

I led design end to end for iMaxX, OrthoFi's insurance optimization tool. It turns hundreds of carrier billing rules into guidance treatment coordinators use live with patients.
I set the approach with engineering and product, built internal tooling so ops could manage rules without engineers, and redesigned the coordinator workflow, validated through alpha sessions with real users.



